& your images play an important role too
Why? The image directly affects shares and traffic to any social media page and blog post! Images get shared more on Twitter. Tweets with pictures see a 35% increase in retweets (source). And posts with images get shared A LOT more on Facebook! 87% of the top posts in Facebook include pictures (source). If your post doesn’t have an image, don’t expect it to go very far!
But images aren’t just super important for traffic. They are a memory for your clients and your prospective clients! Studies have shown that images make information easier to remember. This is called the “Pictorial Superiority Effect.” (Gettin’ all science-y up in here)
Great! So a picture is worth a thousand clicks! So what can you do with this information?
Well, there are several types of visual content:
- Eye-catching, creative photography — think editorial or flatlay photos or Instagram pics
- Video — YouTube, Vimeo, or Wistia embedded right into a post or shared directly to social media
- Screenshots — helpful images of your product or workflow
- Infographics — visual information, either super long and meaty or bite-sized and informative
- Data visualization — standalone charts and graphs
- Comics — relevant comic strips or cartoons
- Memes — popular memes customized to fit the context of your post or update
- Visual note-taking — a casually-designed layout of ideas, typically text-heavy
- Miscellaneous graphics — images that complement the content, e.g. the images in the above section on Golden Ratio and Fibonacci Sequence
While thinking of different ways to fulfil that visual content strategy, you also want to keep in mind some of the common mistakes people make with posting images.
Images should not be:
- Inserted willy-nilly, just to have an image.
- Trite or overused stock photos.
- Thought of only as share-bait.
- Boring or irrelevant.
It’s also important to keep in mind how your visual content will be viewed on several platforms.
Facebook lets you post full-length vertical images. While Instagram asks you to crop it to a 4×5 image or the 1×1 format.
This is a lot to take in! I get overwhelmed sometimes as a photographer and need this little reminder.
I hope you got some juicy content and if you have any questions or would like to book your content creation session contact us!